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Smart Whitening. Zero Compromise.

Welcome to Purple Theory™, a British oral care brand redefining at-home teeth whitening.Our clinically inspired, peroxide-free formula combines V34 colour correction and PAP+ whitening technology to deliver fast, visible results — without sensitivity or enamel damage.

Loved Across the UK

Thousands trust Purple Theory™ for a safe, effective, and science-backed whitening solution. Brighter teeth, boosted confidence all from the comfort of home.

We’ve combined the best features...

...of the world’s leading oral care brands into one simple system giving you the results you deserve, with none of the harsh side effects.
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    lIMITED TIME OFFER
    Over 15,700+ Happy Customers 

    Special Offer On Now!

    GBP29.99
    GBP14.99
    SAVE 50% 
    For a limited time, enjoy exclusive savings on our 7-day whitening kit 
    powered by V34 + PAP+ technology and trusted by users across the UK.

    💜 Fast results. No sensitivity. Enamel-safe.
    💜 Loved by 15,700+ happy customers.

    In just 7 days

    Purple Theory™ Whitening Strips deliver visible results, 
    removing stains and brightening your smile without sensitivity. Try it today!
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    The Science Behind the Smile

    We’ve combined the most effective innovations from top global oral care brands into one simple peroxide-free system so you can brighten your smile without compromising your enamel or comfort.

    V34 Colour Corrector

    Our V34 formula uses colour theory to instantly cancel out unwanted yellow hues, revealing a brighter, more radiant smile after just one use. It's your go-to boost for special events, photos, or everyday confidence.

    PAP+ Whitening Agent

    PAP+ is a next-gen whitening molecule that safely oxidises deep stains beneath the enamel surface. Unlike peroxide-based strips that cause sensitivity and damage, PAP+ works without irritation making it perfect for daily and long-term use.

    Simple to use

  • Apply to clean, dry teeth (top and bottom).

  • Leave on for 30 minutes.

  • Remove the strips and rinse your mouth.

  • Use once daily for 14 days — or twice daily for 7 days for express whitening.

  • Looking for a fast-track to 
    a noticeably whiter smile?

    ⚡ Go for Express Whitening

    Your Full Treatment. Visible 
    Results in Just 7 Days.
    Testimonials

    Loved by our customers

    Here's what they have to say about their whitening journey
    thought these thinks were going to be crap but they ended up really surprising me. My teeth actually got whiter and i am a coffee drinking smoker!!!
    Luke
    These whitening strips have lighten the colour of my teeth. Dry your teeth and the strips stick well. No sensitivity
    Zanna
    I'm happy with the results! The key is making sure your teeth are completely dry before applying the strips. once dry they stick perfectly and stay in place the entire time. The strips taste pleasant, and my teeth are noticeably whiter without any sensitivity. Overall, this is the best whitening product I've used and I highly recommend it!
    Sarah
    I was pleased with the prompt delivery of this teeth whitening product. It arrived in perfect condition, securely packaged with minimal but hygienic wrapping. The product itself is clearly made with great attention to quality, and it performs exactly as promised. The size and design are both convenient, making it perfect for everyday use. After following the clear instructions, I’ve seen a noticeable difference in the whiteness of my teeth. Overall, this product is an excellent value for money, and I would highly recommend it to others looking for effective teeth whitening.
    Chris
    These strip are to be applied on clean dry teeth, I use my retainers to keep them in place so I'm not sat like the Cheshire cat, make yourself comfortable with a dull or a book as it recommends at least 30 mins, or like me you can fall asleep and let it do its thing with the reassurance there's no enamel earing bleach involved, after a few days trial I can honestly say I can already see a difference
    Emma
    I noticed an immediate change and feel my teeth lightened by 1.5-2 shades in just one application. I will definitely keep using them. No adverse effects such as ulcers or sore gums. I'm not sure if my dentist would approve or not but I'm very happy.
    Jason

    At-home whitening 

    just got an upgrade

    Purple Theory merges breakthrough whitening innovations used by top global brands into one powerful treatment delivering visible results from the very first use

    Feel Free to Contact Us.

    We take your requests and questions seriously.
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    We are available from monday to 
    friday to answer your questions.
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    Within 30 days in the U.S. & easy 
    returns worldwide
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    Let Us Help You
    If you have any question, please contact us at: contact@purpletheory.uk 
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    7 Bell Yard, London, United Kingdom, WC2A 2JR 
    Monday – Friday: 8:10 AM – 6:10 PM
    Saturday: 10:10 AM – 06:10 PM 
    Sunday: Close
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